Kimi Räikkönen is Finnish world champion in Formula 1 and became as a driver for Ferrari's third Nordic driver to ever win an F1 World Drivers ' Championship in 2007. Together with 24MAS, three interactive racing game to be launched where fans can take on the role of Evidence behind the wheel.
-I see 24MAS as one of the leading companies in the mobile marketing sector and is pleased to be associated with the company. I know the lead on 24MAS and am very impressed by what they have been developed so far. I look forward to see my game is distributed throughout the world and I have always been interested in new technologies, so it will be exciting to offer my fans a chance to play racing games, says Kimi Räikkönen.
The development of games begin in November 2010 and the launch is planned for March 2011. The games will be distributed globally by 24MAS media partners and through mobile operators.
-We have strong partnerships with mobile operators and media companies worldwide and this gives us a very lucrative position in order to distribute the game for a big market. Our launch plan is comprehensive, with major media partners who will stand for promotion. There will be a whole new way to launch the game. There will be a very interesting project, "said Tero Turunen, CEO, 24 Mobile Advertising Solutions.
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Emelie Fågelstedt
press@24mas.com